DEAR SERIES
Every letter begins with a salutation,
Our begins with a scent, Dear.
Dearest Readers,
Our beginning collection, The "Dear Series", is a tribute to the spectator’s past encounters, memories, and affections. It is a fragment and amalgamation of both people and moments that quietly molds the shape of who we become.
Each fragrance within the collection is written as though it were a letter addressed to someone unforgettable or a moment in time, frozen picture-perfect etched in one's memory. Every scent carries its own narration, temperament, and emotional landscape; intimate stories translated into a bottle of perfume.
The flagship fragrance, Dear Jocelyn, is named after a friend, a daughter, a wife, and above all, a mother. A quiet homage to tenderness in all its forms.
The collection continues through other chapters:
Dear Twenty-Seven,
Dear Jerome,
Dear Midnight —
each one a letter sealed in scent, unravelled through olfaction.
Signed,
Acolyte
Dear Jocelyn
Dear Jocelyn,
“If you were given the chance to speak to your younger self, what would you say?”
It is a question nearly everyone has encountered, and pondered in the quiet nook and cranny of their mind.
What warnings would you ofer?
What grief would you soften?
What dreams would you protect more fiercely, knowing now what you did not understand then?
For Dear Jocelyn was born from this longingness, the ache of growing older and the tender realization that becoming is both beautiful as it is painful.
The fragrance embodies the universal experience of growth. The slow paving of one’s purpose, the personification of one's identity. We were all a child at some point, loud and filled with much innocence, until we mourned its quiet absence, and the resilience we garnered from the long and winding road, reaching our destiny on to becoming.
It is the feeling of a gentle hand resting upon your shoulder.
A whisper reminding you to be softer with yourself.
Warmer… Kinder, even…